About this position

LifeRaft is looking to fill a Product Specialist position within our Sales Operations Team.

This individual will play a critical role in helping to continue our unprecedented growth, working with Senior Account Executives and Sales Development Specialists to build and deliver compelling and industry-relevant product demonstrations. Demonstrating our product’s value proposition is the cornerstone of converting opportunities into customers.

Sales communications are mainly performed virtually via Zoom, but qualified individuals may also be expected to work with clients on-location in target markets and attend various trade shows.


  • Work closely with the sales team during the discovery phase to understand and convey customer need
  • Build and Deliver customized product demonstrations for potential clients that clearly illustrate ROI during the demo (industry expertise)
  • Exhibit technical platform capabilities and ability to relate to the audience which may include leadership of fortune 500 companies and C-level executives
  • Maintain internal CRM (Salesforce) accounts
  • Viewed as Subject Matter Expert
  • Provide thought leadership for the sales, marketing, client experience, and leadership teams
  • Help to expand customer and prospect databases (e.g., trade shows, etc.)
  • Overall contribution to company growth and development
  • Support the Customer Success team to assure clients are using the product to its full potential


Education & Experience:

  • Experience in a product demonstration position
  • Proven record of providing outstanding client interactions
  • Strong knowledge of business processes (sales, marketing, service, support)
  • Experience working with Corporate Security, Threat Analysts, or Open-Source Intelligence would be of additional value

What will get you bonus points:

  • Technical aptitude – quick to develop a deep understanding of new software
  • Able to show an understanding of a wide variety of industries, regions, and topics
  • A self-starter with a burning desire to succeed
  • Quick learner, able to adjust with feedback and direction
  • Able to work collaboratively
  • A great sense of humor 
  • Strong written and verbal communication skills
  • High attention to detail
  • Ability to problem-solve creatively
  • Thrives in a multi-tasking environment and can adjust priorities on-the-fly
  • Excellent time management skills
  • A history of going above and beyond

Work With Us

  • Subsidized health coverage
  • Competitive salary 
  • Diversity & Inclusion Committee
  • Work from home 
  • Office space (with office dogs) available
  • Free parking
  • Great office parties
  • Hilarious co-workers
  • Mediocre office-supplied coffee

LifeRaft values inclusion and diversity in our workplace. We welcome all qualified applicants regardless of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, or any other protected characteristic.


When applying please provide your resume and cover letter