Jobs

Job Opportunity: Content Marketer

Jobs

Halifax, NS

It’s time to call in a new member of our marketing dream team. We need a prolific and talented content creator to join our small but mighty team. Our company and customer base are growing rapidly, and with that we need our inbound lead generation to do the same. Content marketing is a critical component to marketing success — and we need someone that will fuel the system with creative ideas, excellent writing, and bring life to our marketing strategies, including email, social media, search, lead generation, etc. Your objectives will be to increase website visitors, convert visitors into leads, and nurture those leads into the sales pipeline.

As the content marketer, you will write and produce various types of downloadable content and blog regularly, to expand our company’s digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, attention to detail, and project management skills. This role is at the core of the marketing team, and others will rely on your work every single day.

Responsibilities

What you’ll do when you get the job:

  • Create multiple resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, case studies, newsletters, etc.)
  • Maintain social media content calendar and engagement activity
  • Write copy for landing pages, forms, and modules, working with the designer and SEO specialist to deliver conversions for downloads and demo requests
  • Write copy for newsletters, working with representatives from sales and customer success
  • Blog on an ongoing basis to support and promote our company and product and to attract site visitors through search, social media, and email subscribers
  • Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests
  • Grow our email list organically, not through bought or rented lists
  • Support various email campaigns, calls-to-action, and content used in our email sends
  • Collaborate with the marketing team, sales professionals, leadership team, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience
  • Work with the marketing manager to segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.)
  • Work with marketing manager to measure results and optimize the lead nurturing workflows for these segments to convert leads into customers
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends

Qualifications

What you need to get the job:

  • Bachelor’s degree or equivalent working experience
  • Excellent writer and communicator (in both the written and verbal form)
  • Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, LinkedIn, Twitter)
  • Past experience building audiences either online or offline
  • Past experience with email marketing, lead nurturing, and marketing automation
  • Proficiency in email marketing and marketing automation technology
  • A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions
  • A sense of humour
  • No fear of dogs (semi-mandatory)
  • Board games you don’t mind occasionally sharing with the team
  • Willingness to pitch in and wear different hats occasionally (figuratively, not literally)

Work With Us

  • Work from home (with some in-person collab sessions/meetings)
  • Office dogs (for those in-office occasions!)
  • Benefits (after probationary period)
  • Partial phone plan coverage
  • Great office parties
  • Hilarious co-workers

Apply Now


View our other job opportunities

Ready to learn more?

Schedule a DemoRequest More Info