Protecting your business with the proper brand protection tools is essential to maintaining the integrity of your company, developing customer loyalty and trust, and minimizing legal risks. However, the increased use of digital marketing and e-commerce platforms has a downside: the larger your business’s digital footprint, the greater the opportunity for brand abuse.
Recent statistics show that the financial impact of online brand abuse is substantial, and it shows no signs of slowing down. In 2021, fake sites, media pages, and apps impersonating brand-name companies increased by 274% yearly. From October 2020 to September 2021, there was an 85% increase in consumer losses associated with brand abuse. That comprised about 2 billion dollars in losses in the US alone.
Learn More: How to Use OSINT to Safeguard Your Company’s Reputation Online
Fortunately, many practical brand protection tools help shield your business from reputational damage. But which ones do you choose? In this blog post, we'll discuss the seven best brand protection tools to maintain your reputation and revenue in the digital landscape.
Of course, the list below does not constitute a comprehensive list of all brand protection tools. However, it does provide a great place to get started.
There is no downside- claiming your business profile allows you to control your brand and provides a platform for transparent communication with your customers.
MX ToolBox offers a specialized fraud center that helps prevent malicious actors from contacting your customers, identify email-based attacks, secure your online identity, and maximize the return on investment of your email campaigns.
Hootsuite offers a unique brand protection toolkit that's available for installation. The toolkit provides a comprehensive guide on brand protection, tips to avoid common social media pitfalls, pointers for optimizing Hootsuite's software, and ways to monitor competing brands.
OSINT collects, analyzes, and legally distributes attainable public information. The amount of uploaded data on the internet increases each year. Security teams have the Herculean task of monitoring this ever-growing mass of content. OSINT helps brand protection strategy by:
Navigator is an OSINT tool that has many applications, including brand protection. Navigator allows you to detect the crucial information that impacts the security of your brand, your assets, and operations, whether it's your company's reputation or the manufacturing of counterfeit goods designed to mimic your company’s offerings.
Most importantly, we offer customer support and a custom demo showing how this technology can play an essential role in your brand protection plan.
This brand protection tool lets you search trademarks by image or text in brand data. It also explores multiple national and international sources, including trademarks and official emblems.
Protecting your brand's reputation is essential to maintaining consumer loyalty and your success. Thankfully, countless tools are available to help protect your brand from threat actors-from strong trademark protection to brand monitoring software. While we have not identified every possible tool, the seven solutions discussed here should provide a solid framework to assess the available options. Ultimately, the best solution for protecting your online brand will depend on your organization's specific needs. Contact us today to discuss how our product can be part of your brand protection toolkit.